Assistant Director, Annual Giving Communications

Apply now Job no: 492617
Work type: Staff (Full-Time)
Location: Winter Park, FL
Categories: Advancement Services, Alumni Programs, Development, Foundation Relations, Instititional Advancement, Scheduling & Event Services
Division: Institutional Advancement

FLSA Status:


Service Months:


Position Summary:

The division of Institutional Advancement furthers the priorities of Rollins College by enhancing awareness, strengthening relationships, and raising funds. A centralized team of engagement, fundraising, and data professionals, we work collaboratively across the division, with campus partners, and with alumni, parents, and friends to advance this purpose. Our work advances the College's mission to educate students for global citizenship and responsible leadership, empowering graduates to pursue meaningful careers and productive lives.  In short, we tell the stories, connect the people, and raise the resources.

The Assistant Director of Annual Giving Communications plays a critical role on the Annual Giving team. This position is responsible for the strategic planning, creation, implementation, and analysis of yearly, multi-channel fundraising efforts for all areas of The Rollins Annual Fund. These communication efforts will include mail, email, and social media outreach specifically tailored to different audiences within the greater Rollins community including alumni of the Collage of Liberal Arts (CLA), Crummer Graduate School of Business, Hamilton Holt School, parents, friends, faculty/staff, and supporters of Rollins Athletics. The communications will be geared toward solicitation and stewardship of yearly support to the primary designations of: Areas of Greatest Need, Financial Aid, Undergraduate Education and Life, and The Parents Fund, and secondary designations of: Crummer Graduate School of Business, Hamilton Holt School, and Rollins Athletics.

  • Create, manage, set goals, and continually evaluate for effectiveness the strategic direct marketing plan for each fiscal year including Direct Mail, Email, and Social Media outreach for fundraising efforts for The Rollins Annual Fund.
  • Act as primary project manager on all direct marketing projects by creating overall and individual project timelines for each outreach effort and maintaining all standardized Annual Giving tracking documents. Is responsible for keeping all projects moving forward and meeting all drop dates and key deadlines within a fiscal year.
  • Draft and oversee the editing process for all mailings, emails, and social media posts throughout the fiscal year. Will work closely with partners in the Office of Alumni Engagement, Parents Programs, Marketing and Communication, Athletics, Crummer, and Holt to ensure accuracy, effectiveness, and overall brand adherence for each communication effort.
  • Manage and guide external vendor relationships for direct mail, email, social media, and occasional special project outreach, including request of project quotes, proofing, final approvals, and the invoicing/final reporting process. Will ensure that all quality and deadline expectations are met and all final products are in keeping with the high standards of the Rollins College brand.
  • Produce in-depth analysis of key annual giving metrics including retention, reactivation, acquisition, average gift size, project ROI, progress toward specific segment and project goals,  year-to-year comparisons and overall trend recognition on a monthly basis,  and ad-hoc basis as needed.
  • Serve as a subject matter expert on the topic of Direct Marketing for the Annual Giving (AG) team and Institutional Advancement (IA) as a whole. Implement regular and robust a/b testing of mail, 10/10/80 testing of e-mail, and split tests of social media campaigns. Seek out and maintain strong knowledge of current best practices and trends within the realm of mail, email, social media and other forms of solicitation.
  • Assist AG team members, IA staff, and campus partners as needed to complete solicitation, educational, and engagement projects that further the overall missions to create a culture of philanthropy and raise funds supporting the future of Rollins College.
  • Performing other related duties as assigned.

Minimum Qualifications:


  • Bachelor’s degree plus three years related experience, preferably within a non-profit organization.
  • Must be flexible, creative, results oriented, self-motivated, and able to juggle multiple demands and priorities to reach success.
  • Excellent writing and communication skills- demonstrated skills at effective solicitation messaging and ability to make a persuasive case for support across different media.
  • Proven project management expertise within the realm of multi-channel broad-based fundraising. Including the ability to create accurate and workable timelines, effectively prioritize tasks, recognize and adjust for potential risk to deadlines, and manage project contributors at all levels of internal and external partnerships.
  • Excellent interpersonal skills, an ability to work collaboratively, and an orientation toward customer service.
  • Demonstrated analytical skills and use findings to influence and improve future performance measures.
  • Strong attention to detail as well as proficiency in Microsoft Word and Excel, and experience with social media.
  • Basic coding knowledge of HTML/CSS is a plus
  • Applicants with first-hand Rollins College knowledge and/or experience preferred.

Work Hours:

The college's business hours are from 8:30am to 5:00pm for a total of 37.5 hours a week.

Applicants must be flexible and able to work occasional evenings and weekends as required throughout the year, including Family Weekend and Alumni Weekend.

Special Instructions to Applicants:

To apply, please submit an application and upload the following materials:

  1. cover letter
  2. resume
  3. solicitation communication examples

Screening of applications will begin immediately.

The annual salary extends to low 40's.

Rollins offers a generous benefits package featuring comprehensive health insurance coverage, generous paid time off, retirement savings plan with generous employer contribution, full tuition waiver after one year for employees, spouses, domestic partners and dependents.

Applicants must be currently authorized to work in the U.S. at the time of employment.

Our Values:


Rollins seeks to foster and to model a campus environment that is welcoming, safe, and inclusive to all of our administrators, faculty, staff, and students. We view differences (e.g. nationality, race, gender, age, sexual orientation, socioeconomic class, physical ability, learning styles, perspectives, etc.) not as obstacles to be overcome but as rich opportunities for understanding, learning, and growth.

Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities. 


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