Assistant Director, Alumni Communications

Apply now Job no: 492760
Work type: Staff (Full-Time)
Location: Winter Park, FL
Categories: Alumni Engagement
Division: Institutional Advancement

FLSA Status:


Service Months:


Position Summary:

The Assistant Director plays an important role on the Alumni Relations team, and is responsible for the creation and timely implementation of a strategic communications plan for all alumni programs and services. Partnering with annual giving and others, promotes a variety of programs and services to engage alumni of the College. Assistant Director reports to the Senior Director of Alumni Relations. Serves as the liaison with Communications and Marketing for Alumni Engagement and Advancement Division projects.

Primary responsibilities include: 

  • Develop and implement communication and marketing strategies to achieve the goals of the Office of Institutional Advancement and its current fundraising efforts.
  • Develop mass and targeted messaging, through a variety of communications channels including mail, e-mail (monthly FoxFlash, Alumni Weekend, Reunions, Faculty on the Road series, travel program opportunities, alumni volunteer opportunities, Tars on the Road, etc.) social media, video, iModules; clearly broadcast effective, consistent, timely, and inviting messages.  The work includes developing concepts, creating content, and producing pieces throughout the year.
  • Create a 3-5 year detailed strategic plan and roadmap for multi-channel communications designed to inspire the Rollins’ alumni community and build stronger affinity, philanthropy and engagement.
  • Ensure that messages are personalized and segmented by constituencies for the greatest impact, such as alumni, parents, legacy, reunion, and YA/generational groups.
  • Establish, track, and analyze results and outcomes of all marketing pieces to measure success and make decisions to improve messaging/content/imagery etc. to maximize return on investment of future pieces.
  • Collaborate with Marketing and Communications on alumni website content, design, maintenance, keeping visual and textual content fresh and interesting. Integrate with social media outlets aligning alumni webpages with the College’s overall strategy, alumni engagement and Advancement strategies.
  • Serve as content specialist and liaison to Marketing and Communications for the Advancement Office, working on printed materials such as the Rollins Magazine including the Connected for Life pages, Class News, Alumni Profiles, alumni ads, and photos; and also social media, re-utilizing Marketing messages as appropriate, in addition to any other communications channel.
  • Maintain list of notable or interesting alumni for use with communication tools, including writing or obtaining interviews that include testimonials, quotes, photographs, video segments, and imagery to use to promote the success stories of our alumni and complimenting the messaging included in our strategies as often as possible.
  • Promote virtual engagement activities such as career webinars, Handshake, etc.
  • Create communication strategies for volunteers and alumni board members that include insider updates and statements about impact, and engage  volunteers with the Social Rewards program.
  • Utilize all resources available, including engagement scores, past giving history, previous event participation, affinity groups, class years, etc., to determine the best segmentation of our constituents and determine the most effective vehicles to bring these messages to target audiences.
  • In collaboration with Marketing and other Alumni Engagement staff, draft, design, and maintain invitations, e-communications, web pages, and other alumni marketing collateral pieces.
  • Assist in the management of content for Rollins Giving website in consultation with the Director of The Rollins Annual Fund. Collaborate with annual giving colleagues to ensure specific messaging to Reunion Classes and young alumni is consistent and coordinated across the division and throughout the year.
  • Serve as the staff point person for iModules or similar software, which encompasses web content management, email marketing, event management, online giving and online directory interconnected web modules.
  • Draft remarks for speakers at Institutional Advancement events as requested.
  • Represent Advancement on the college campus and at various alumni events.
  • Research best practices and remain current on trends, strategies, and services offered by other institutions.
Education and Experience Required


  • Bachelor’s degree; five years of communications or marketing experience required, preferably for an institution of higher education or non-profit organization.
  • Must be flexible, self-motivated, results oriented, and able to set priorities and work on numerous projects simultaneously.
  • Must have excellent interpersonal, organizational, writing, and communication skills.  Attention to detail is essential, as well as proficiency in Microsoft Word and Excel, and experience with web, social media, and print platforms.
  • Demonstrated experience at evaluating program outcomes and tactical approaches to effective communications. Preference to applicants with first-hand Rollins College knowledge and/or experience.
  • Must be willing to work occasional evenings and weekends throughout the year, including Alumni Board Meetings and Alumni Weekend.

Special Instructions to Applicants:

To apply, please submit an application and upload the following materials:

  1. Cover letter
  2. Resume
  3. One to two portfolio samples that demonstrate your previous work in any of the areas described in the job posting

Screening of applications will begin immediately.

Rollins offers a competitive salary plus generous benefits package featuring comprehensive health insurance coverage, generous paid time off, retirement savings plan with generous employer contribution, full tuition waiver after one year for employees, spouses, domestic partners and dependents.

Our Values:


Rollins seeks to foster and to model a campus environment that is welcoming, safe, and inclusive to all of our administrators, faculty, staff, and students. We view differences (e.g. nationality, race, gender, age, sexual orientation, socioeconomic class, physical ability, learning styles, perspectives, etc.) not as obstacles to be overcome but as rich opportunities for understanding, learning, and growth.

Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities. 


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Institutional Advancement