Assistant Director, Advancement Communications

Apply now Job no: 493320
Work type: Staff (Full-Time)
Location: Orlando, FL, Winter Park, FL
Categories: Development, Foundation Relations, Alumni Engagement, Advancement Services, Prospect Research, Institutional Advancement
Division: Institutional Advancement

Rollins is the best college in Florida, but don't just take our word for it. See what the experts are saying. Explore all of the ways Rollins is top ranked—from our academic excellence and expert faculty to our unparalleled campus and one-of-a-kind study abroad opportunities. Please click here to learn more.

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Our Service 
Excellence Philosophy:


At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.

Click here to learn more about our commitment to Service Excellence at Rollins College!

& Perks:

  • 25 Days - Paid Time Off (vacation, sick and personal time)
  • 10 Days - Paid Holidays
  • 5 Days - Paid College Closure Days
  • Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
  • 100% Employer-Funded Health Reimbursement Account ($125+/month)
  • 100% Employer-Paid Short & Long Term Disability Insurance
  • Domestic Partner Benefits
  • 11.5% Employer Retirement Contributions
  • Discounted On-Campus Dining Meal Plans
  • FREE On-Campus Parking
  • FREE Access to Campus Amenities (gyms, pools, library, sporting events and more)
  • FREE Full Tuition for Employees and their Families
  • Pet Insurance
  • 100% Employer-Funded Employee Assistance Program
  • Flexible Spending Accounts
  • Award-Winning Wellbeing Programs: Blue Rewards, Rally Dollars, Hinge Health Musculoskeletal Coaching
  • Plus More!

Additional Perks:

  • Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards and more)
  • FREE E-Training Courses & Professional Development Opportunities
  • IT Software & Laptop Discounts (Apple, Lenovo, and more)
  • College Bookstore Discounts 
  • Annual Service Awards & Recognition Programs
  • Discover what it's like to live in Orlando: Live, Work, Play and Learn
  • Plus More!

Rollins offers a competitive salary. Click here to review our full benefits package.

Job Summary:

The Assistant Director of Advancement Communications will support the college’s engagement and fundraising priorities by developing comprehensive and cohesive strategies for alumni communications, while also ensuring seamless integration with other advancement marketing efforts and communications. This position will plan and implement multi-channel marketing and communication campaigns for alumni engagement that support the four pillars of engagement: communications, experiential events, volunteerism, and philanthropy. These efforts are part of the larger departmental goal to create a more engaged alumni base that inspires a more robust, sustainable pipeline of annual donors to Rollins.

Reporting to the Senior Director of Annual Giving and Advancement Marketing, this position will have excellent writing and communication skills, strong attention to detail, superior project management acumen, and be a proactive builder of relationships. The successful candidate will be a proven manager of broad-based and personalized communications in multiple platforms, including digital, print, and video.

Responsibilities include:

  • Develop and implement communication and marketing strategies for alumni engagement, strategic projects, future campaigns, and special initiatives for Institutional Advancement.
  • As content specialist, create original and compelling content for email communications, print collateral, social media, web, and other communication channels. Lead content development and production of monthly alumni email newsletter and news amplification across channels. Contribute content to the bi-annual Rollins Magazine.
  • Develop and implement content strategies that engage and inspire alumni and donors using a channel mix that includes but not limited to email, social media, website, direct mail, print, texting, video. Marketing plans will include audience segmentation, timing, channels, messages, and goals. 
  • Support Gift Planning communications through partnership with Pentera or other contracted third-party vendor as utilized by the Senior Director of Major & Planned Giving. Includes two print and two email newsletters each year that reach alumni and friends of the College to help the fundraising programs reach planned giving donor and dollar goals.
  • Manage projects/programs from strategy and creation, through successful implementation. Ensure error-free content, coordinate data pulls, manage production schedules and calendar, and track costs and expenditures.
  • Serve as social media manager for alumni social programs. Develop calendar for each social channel and produce content and monitor engagement for ongoing optimization. Manage and grow social media ambassador volunteer program and harness the existing alumni social networks to help share good news from and about Rollins across multiple platforms.
  • Maintain list of notable or interesting alumni for use in communications and tools to promote the alumni success stories.
  • Ensure best practices are developed and deployed while also ensuring marketing efforts test new and existing strategies. Establish, track, and analyze results and outcomes of all marketing efforts to measure success and make decisions to improve messaging/content/imagery etc. to maximize return on investment of future campaigns.
  • Oversee and manage Advancement websites in collaboration with Marketing and Institutional Advancement colleagues. Responsible for maintaining content, design, and keeping visual and textual content fresh and interesting. Develop strategies to integrate and promote web content to support deeper engagement and giving.
  • Maintain close effective working relationships with colleagues across Advancement, Rollins Marketing, and Communications & External Relations offices, other campus partners, and outside vendors.
  • Support Alumni Weekend and other alumni or development programs.
Qualifications & Education:


  • Bachelor’s degree in English, Communications, or Journalism, or a related discipline; two to four years’ experience in digital communications or marketing, including minimum two years of directly related writing experience.
  • Excellent verbal and written communication skills; Possess persuasive writing and editing skills with an attention to detail; thorough knowledge of business English, spelling, and grammar.
  • Demonstrated initiative, creative energy, and ability to manage complex projects or communications. Flexible, self-motivated, adaptable, and comfortable working in ambiguous and ever changing, fast-paced environment.
  • Superior planning, project management and organizational skills; keen attention to detail; ability to set and balance multiple priorities and manage time effectively in a deadline-driven environment. Be an active problem solver.
  • Creative and resourceful thinker with strong skills in collaboration and partnership-building. Ability to work independently and as a team player while handling multiple priorities with minimal supervision.
  • Experience employing technology, digital marketing tools, data management and analytics to optimize alumni engagement. Familiarity with relevant and contemporary tools/technologies for email marketing, social media (e.g., Facebook, Instagram, LinkedIn, Sprout), web content management, graphic/design (e.g., Canva), video, etc. Willingness to become expert in how to use tools to increase engagement.
  • An aptitude for numbers, data, and analysis is essential. Strong Excel skills necessary to manage and fully utilize alumni engagement technologies. Attention to detail and commitment to accuracy are crucial.
  • Computer fluency including Microsoft Office Suite, ability to learn and utilize CRM database, reporting tools, and other technology/systems.
  • A strong desire to learn the unique characteristics and culture of Rollins College and appreciate the passion and expectations of its alumni.
  • Ability to handle confidential information, maintain and update files with high degree of accuracy, and sensitivity to the importance of stewardship and donor relations
  • Possess a demonstrated commitment to promoting and enhancing diversity and inclusion.

  • Alumni communications and/or higher education or non-profit experience.
Work Environment:


  • Campus-based, front-facing customer service position, working in an office environment.
  • Work requires visual strain and use of computer.
  • Ability and willingness to work flexible hours including evenings and weekends as appropriate for Advancement events throughout the year including Alumni/Advancement events, Alumni Weekend, and Family Weekend.

To learn more about Rollins effort about the College’s response to COVID-19, please click here.

Instructions to Applicants:

To apply, please submit an application and upload the following materials:

  1. Cover Letter
  2. Resume

Screening of applications will begin immediately and continue until position is filled.

About the Advancement

The Advancement Marketing team develops and executes marketing programs and communications to enhance annual giving and engagement of Rollins College alumni.

To learn more about the Advancement Team, please visit:

About Rollins College:


Rollins is committed to fostering a diverse and inclusive campus community, and the College celebrates the open exchange of ideas within a climate of civility and mutual respect. We view differences—from race and ethnicity to sexual orientation and political perspectives—as rich opportunities for understanding, learning, and growth. to learn more, please click here.

Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are therefore encouraged to apply. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by federal, state, or local law, in its educational programs and activities. 

FLSA Status:


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Institutional Advancement